Revamping the brand identity of an existing company, including logo design, the development of a graphic environment, and the creation of a complete stationery set. The mandate is to design a minimalist, elegant, and refined visual identity to represent Studio Sylvie Godbout, a beauty clinic.

The Logo:

The initials SG from an oval-shaped monogram, giving the logo an elegant and sophisticated look. The shape subtly echoes the contour of a face and the intertwined curves of the monogram suggest the fluidity of life. The typography enhances the design through the contrast between thick and thin strokes. A duality between the green and the beige soothes the eye while drawing attention to the monogram.